What Kind of Traffic are you trying to Capture?
When you are creating an online strategy, make sure you are going after the traffic that will convert. You can spend a year building and audience through the social media platforms and find out that even though people are fans of yours, no one is buying what you are selling on your website.
If you are trying to create a community, you need to focus on social media but make sure you also have your website optimized. Most websites require an integrated online marketing strategy.
If you are selling products and not trying to create a community, you don’t need social media except for maybe advertising on Facebook. You need to optimize your website to the maximum including landing page optimization and think about creating an affiliate marketing campaign.
Social Media and Return on Investment
Facebook is huge and only getting more popular. I recommend advertising on Facebook for certain types of industries. Facebook is a must have if your intentions are to create community. I know of several businesses that have built up a lot of traffic quickly by working the social media angle.
I also know of one website owner that built up a lot of traffic quickly and realized that the traffic wasn’t converting well at all. She was spending 4 hours a day doing social media, mostly Facebook and Twitter. She got burned out and had to hire someone to do the social media.
Social Media Marketing takes time to build your audience and time to constantly market to the audience you built up. There is also the risk of having your message diluted because so many people are trying to capture traffic from the social media sites like Linked-In and Facebook. If you have 400 Facebook friends and they have 400 Facebook friends, do you really have that much time to read about what everyone is promoting and cross promoting?
By the Way-Blogging is Part of Search Engine Optimization
It has always annoyed me that Social Media tried to pull Blogging over to their side as part of a social media strategy. Blogging started out as an SEO strategy and remains one of the best SEO (and for that matter, branding) strategies in existence. Everyone knows that content is king in the Internet and Blogging helps increase your content. The number of pages you have on your website with relevant content is a factor that the search engines consider. So Blogging is an SEO strategy.
That being said, make sure your blog is part of your website and not an outside blog. It is always better for attracting relevant traffic to your website to have the blog be a part of your website for . For example: look at the url for this page: https://seopalmbeach.com/seo-social-media
This post may end up on the first page of the search engines for the keyword “seo or social media”
Hey maybe that’s how you found this page!
