In order to help the search engines and human visitors identify the main subject or topic of a page, you can modify text within the content on each page. Modifying content text can lead to higher rankings for the selected text or terms.
You modify text by using text-modifying tags to increase significance of certain keywords, phrases or text.
Text modifying tags include <STRONG>, <EM>, <B>, <I>, and <U>.
This is how these tags are used:
<STRONG>Strongly emphasized text.</STRONG>
The <STRONG> text modifying tag is most likely used more for SEO
than any of the others listed.
<EM>Emphasized text. </EM>
<BOLD>Bolded Text.</Bold>
<I>Italic Text.</I>
<U>Underlined text.</U>
Web browsers usually bold the text within a <STRONG> tag. So if you want to stress a major point you are trying to get across, use this tag. Web browsers usually display text within the <EM> tag in italics. So use this when you want to emphasize an important piece of the text.
The use of the <B>, <I>, and <U> tags are to exclusively bold, italicize, and underline text. These are only for presentation purposes as opposed to the <STRONG> and <EM> tags which are to convey semantic meaning.
Remember that emphasizing too much is almost the same as not emphasizing anything so try not to over use this technique.
Steps to Using Text Modifiers:
1.Open your text editor or web development program and find a selection of text that you want accentuated.
2. Locate the text you want to emphasize.
3. Add text in between <STRONG> and </STRONG> tags.
<STRONG>Palm Beach Has Many Outdoor Activities</STRONG>
4. Save the file and upload to your web server.
5. Navigate to the page with the text you selected and see that it now appears bolded and has stronger emphasis by the search engines.
When you add this code, any time you use the <STRONG> OR <EM>
text-modifier tag, the text is not modified in any way. You have emphasized the text within your HTML document and the search engines get that the text is important to you.
Currently, some of these on-website or internal SEO strategies are very important for attracting the attention of specific search engines. You should cover all of your bases by using every technique and optimize every possible section of your website. SEO is a collective endeavor, so optimizing as much as possible continuously delivers the best possible outcome.
