In order for you to have a successful Internet marketing campaign, there are some basic technical on-site or internal procedures you will need to perform. You will need to do these tasks so that when the search engine robots come to visit your website, they will be able to determine how relevant your pages are in proportion to what the searchers are looking for.

Even though it is possible to implement an SEO strategy with an existing website, it is more difficult. If you have a choice, it is always better to create a new website with an SEO strategy in mind. You will need to find out if it is even possible to add SEO to your website.

For example, if your website is created through a website template company, you may be limited by the template design and the “automatic” code they have created. You will need to call the template company and ask if it is possible to write your own HTML code for the SEO. Hopefully they will know what that means.

Before you even create your first web page you need to make sure you are clear about what your specific topics are going to be for each page. When you are clear about the specific topics, you will be able to select the best keywords and create optimized file names, title tags, description tags, and content.

In addition to this, search engines can not read images so you will be taught how to add content to images. This is yet one more opportunity you will have to attract the search engines.

Optimizing means you will have the opportunity to emphasize your main ideas and topics through header tags, content, and image content. It means that you will be able to attract and keep the attention of the search engines.

While you are creating your web pages you will want to pay special attention to the standards set forth by the World Wide Web Consortium.

This organization’s goal is to create standards in web design and development that make certain there is Internet-wide compatibility.