Finding the best keywords is absolutely one of the most important parts of having a successful website. If your website were a house, the keywords would be the foundation and the structure. From the file names to the content, everything you create to attract the attention of the search engines will be based on your chosen keywords. If you do a good job finding the very best keywords for the theme of your website, your website will be well on its way to having a long term successful relationship with the search engines.

Keyword Definitions:

Head terms: General keywords that are one are two words long, generic in nature. These are the most popular with high search
volumes. For example: “Fishing.” Or “Charter Fishing.”

Tail terms: Specific keywords that are three or more keywords in length and are less popular Example: “Deep Sea Fishing Palm Beach.”

Head terms generate substantially more traffic than tail terms however, the tail terms typically convert at a higher rate because they are more specific. In other words, they convert more visitors to your website into buyers.

One of the quickest ways to find out what your most popular keywords are is to let your searchers tell you. The best way to do this is to implement a Google Adwords campaign for one or two months.

Google is very good about providing free very detailed reports about your chosen keywords. In order for this method to work most efficiently, you will have to enter every single keyword and keyword phrase you can think of. Google’s keyword tool will have plenty of suggestions.

Once you see the detailed reports of the keywords being used most often, you can use these keywords and keyword phrases to optimize your website. You will want to pay special attention to the top keyword phrases because you will be sprinkling these words into your content and using them as headings for your pages among other things.