As far as the search engines go, title tags operate like the title of a book. Just like a human looks at the title of a book to determine the theme of a book, the search engines use the text in the title tag as a main factor to determine what the content of each web page is about.
In your attempts to increase your natural rankings for a specific keyword or keyword phrase, optimizing the title tag is one of the most important steps you can take.
Keep in mind, the title tag text becomes the clickable link text that appears on the search engine results pages when your site appears in the SERPs (Search Engine Results Page.)
So your task will be two fold. You will want to make the title tag attractive enough for a human to want to click on it and at the same time, have it be relevant enough for the search engines be able to determine what the content of the page is about.
Title Tag Must and Shoulds:
Your title tag must be unique for each and every page.
Your title tag must include one or two keywords you want the page to rank for.
Your title tag should clearly express in a few words what your content is about.
Your title tags should be less than 65 characters in length because the search engines do not display more than that.
You title tag should be compelling enough to tempt the users to click the link to get to your site.
Your web page’s file names should be related to your title tags. This can really help you improve relevancy for chosen keyword phrases.
The title tag is located in the header of an HTML document and can be seen as this:
<HEAD>
<TITLE>the title of the web page</TITLE>
</HEAD>
Steps to Optimize title tags:
1. Open a web page to your text editor and locate the <HEAD> tag.
2.In between the <HEAD></HEAD>tag type <TITLE>followed by your
optimized text and then type </TITLE>
<title> Palm Beach Makeup Michele Winters Wedding Makeup Jupiter Facials West Palm Beach </title>
3. Save the file and upload to your server.
4. Visit that page and you will see that the title appears at the very top of the page.
If you are using an online web design company, they may have this part of the process as part of their services. Just make sure you talk to someone who is knowledgeable about SEO at that web design company as to whether or not your can create your own title tags and other meta data. Consider going to another company if you can not have this kind of control over your optimization.
Optimizing the title tag is so important that if you have the same title tag across all of your pages, you are likely to be punished by the search engines.
