One of the most overlooked ideas when writing content (and ads) is having calls to action. Some website owners forget that you have to ask for the business. Some e-commerce website owners understand this to the extent that they have calls to action on almost every page of their website. Give your visitors the opportunity […]

Your home page has the highest chance of ranking for the competitive broad keywords (most popular general keywords) because most incoming links link to the home page and also because the home page is meant to tell both the visitors and the search engines what your website is all about.   This is why you should […]

You want to find out what keywords your competitors are using. This is a good way to find out what their online strengths are and to take advantage of online weaknesses (if they have any.) There are several websites that you can access to find out what your competition is up to. Two of the […]