What Kind of Traffic are you trying to Capture? When you are creating an online strategy, make sure you are going after the traffic that will convert. You can spend a year building and audience through the social media platforms and find out that even though people are fans of yours, no one is buying […]
Embracing Google Places
The Google Directory If you are a small business trying to get your website traffic from a small regional area you have to embrace Google Places I call Google Places “The Google Directory.” Because that is exactly what it is. It is a local directory with maps for everyone who is looking for a local […]
Fresh Content
There is no doubt that search engines prefer websites with fresh content. They see old content as outdated and consider new or fresh content to be better. They reward websites with new content and penalize websites with old content. It is just that straight forward. One of the most effective and efficient ways you can […]
More Local SEO Optimization
I have spent most of this Super Bowl Sunday adding pages and optimizing my website for local business. I think I am motivated because I have recently received some really good phone calls directly related to my on-site local optimization efforts. Today I manually checked how my website is ranking for these keywords: search engine optimization west palm […]
Local Search Optimization-How to Beat the National Websites
I recently gave a seminar about Internet Marketing in Palm Beach Gardens, Fl, specifically about Local Search and more people showed up to this seminar than any other seminar so I figured this must be a very hot topic. Google and Local Search You need to be aware of a new trend that Google appears […]
W3C The World Wide Web Consortium
The World Wide Web Consortium (W3C) is an international group that works to design protocols and develop guidelines that make sure that the long term growth of the Web has created standards for HTML development. The W3C has published more than 115 such standards, called W3C Recommendations since 1994. They mostly strive for compatibility among […]
The Ominous Algorithm
The Algorithm is what is used to determine the rank of a website. It establishes a baseline and compares all web pages against this baseline. Each search engine has its own baseline determination factors. For example, Google’s algorithm uses at least 200 factors to establish its own baseline. It is common knowledge that Goggle changes […]
The Benefits of Being Listed in the Natural Rankings
It’s Free- Natural results are listed based on the search engines measure of your website quality and relevance so you do not have to pay for ranking. Long Term Rank and Traffic- Search engines record your ranking history which helps to improve your rank in the long run. The search engines also allow you to […]
Text Modifiers
In order to help the search engines and human visitors identify the main subject or topic of a page, you can modify text within the content on each page. Modifying content text can lead to higher rankings for the selected text or terms. You modify text by using text-modifying tags to increase significance of certain […]
Romancing the Search Engines
There are three Search Engine types: 1. Crawler-Based Search Engines: Crawler-based search engines use automated software machines called robots to visit, read and index pages on websites. All of these billions of pages are stored on a large server. So billions of pages are stored and when you type in a subject into the search […]
