Finding the best keywords is absolutely one of the most important parts of having a successful website. If your website were a house, the keywords would be the foundation and the structure. From the file names to the content, everything you create to attract the attention of the search engines will be based on your […]
Domain Name Strategy
When it comes to Search Engine Optimization, domain name selection is one of the most influential factors and should be given a healthy amount of attention. Bottom line, if your main keywords are in your domain name, your chances of ranking high in Google or Yahoo for those keywords increases significantly. There are three main […]
Create Optimized Title Tags
As far as the search engines go, title tags operate like the title of a book. Just like a human looks at the title of a book to determine the theme of a book, the search engines use the text in the title tag as a main factor to determine what the content of each […]
Creating Optimized Description Tags
The meta description tag is a brief description of what each page is about. The meta description tags are part of what the searchers see when your listing is displayed in the results. With description tags you are trying to attract human beings more so than the search engines. You should write a few relevant […]
Creating a Meta Robots Tag
There may be times when you will want to (try) control the behavior of search engine robots. You may want to tell them not to index (store your pages on the Search Engine Servers) one of your pages or not to follow a link on a certain page. This is where creating a meta robots […]
Create a Detailed Sitemap
A sitemap (lower case) is a page on your website that presents the structure of your website. Its purpose is to help visitors to find specific pages they may not be able to find when they are on your site. An XML Sitemap (upper case) file is used to help the search engines find your […]
Competition Evalutation for Incoming Links
The first thing you need to do when trying to find and acquire good incoming links is to check out your top online competition’s incoming links. Your competitors may rank above you for many different reasons other than having good quality links. You should thoroughly check them out anyway just in case. Quality incoming links […]
Calls to Action
One of the most overlooked ideas when writing content (and ads) is having calls to action. Some website owners forget that you have to ask for the business. Some e-commerce website owners understand this to the extent that they have calls to action on almost every page of their website. Give your visitors the opportunity […]
Broad Keywords vs. Longtail Keywords
Your home page has the highest chance of ranking for the competitive broad keywords (most popular general keywords) because most incoming links link to the home page and also because the home page is meant to tell both the visitors and the search engines what your website is all about. This is why you should […]
Analyzing your Competition’s Keywords
You want to find out what keywords your competitors are using. This is a good way to find out what their online strengths are and to take advantage of online weaknesses (if they have any.) There are several websites that you can access to find out what your competition is up to. Two of the […]
